In 1993, one year and a half after opening the first Frite Alors! on Park Avenue, its founder Jean Jurdant partners with Yannick de Groote, another Belgian who recently arrived in Quebec, to open a second restaurant on Laurier Avenue East. This nice neighbourhood restaurant led to the establishment of other stores on this street in the heart of Plateau, which has now become a very popular area. This is where Jean Leloup eats a baguette with merguez before he goes to the Laurier Park.