Located in the heart of downtown Montreal, Frite Alors! McGill opened its doors in 2012. Mathieu, full of ambition, chose one of the largest locations of the chain. All the better! Located right on Ste-Catherine, it delights the workers, the walkers, the students and the shoppers of the neighbourhood. French tourists even complimented him on his Provençal mussels saying that they tasted just like in France.